Rogers and Shaw have unveiedl their Shomi streaming service, pitching it as a rival to Netflix. (iStock)
A new subscription video-on-demand service with 11,000 hours of popular TV shows was unveiled today in Toronto by Rogers Communications and Shaw Communications.
Shomi is a joint venture of Rogers and Shaw, and will initially be available to their internet or TV customers.
Users will be able to access the service on tablet, mobile, online and through Xbox 360. At any one time, two internet-enabled devices and one set-top box can be streaming video from Shomi in a single home.
Shomi will launch in the first week of November at a suggested retail price of $8.99 per month, the same price as Netflix after its price rise announced earlier this year.
Shomi will offer 340 TV series and 1,200 movies, with 30 per cent Canadian content.
Shomi has past-season streaming rights to popular contemporary TV shows including:
- Modern Family
- Sons of Anarchy
- Sleepy Hollow
- Shameless
- 2 Broke Girls
"We keenly understand the media landscape is rapidly changing and that viewers are looking for greater flexibility when it comes to what they watch and how they watch it," Barbara Williams, senior vice-president for content at Shaw Media, said in a statement.
Although the company is a joint venture of Shaw and Rogers, it will operate as a stand-alone entity. With almost one third of anglophone Canadians already subscribing to Netflix, it will be a struggle for the service to attain a significant subscriber base.
However, both companies need a strategy to build their businesses, as traditional cable sales are flat, with the big operators poaching each other's customers and more Canadians considering cutting the cord altogether.
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