Organizers of the Toronto International Film Festival (TIFF) will do the big reveal — including announcing the film lineup and stars expected at September's 39th event — when they address a 10 a.m. ET news conference today.

CBC.ca is streaming the news conference live from the TIFF Bell Lightbox in downtown Toronto.

TIFF, with its reputation as a key launching pad for Hollywood and international movies, attracts thousands of celebrities, filmmakers and cinephiles to the city each year.

Last year's festival attracted 432,000 visitors and an array of stars, including Brad Pitt, Sandra Bullock, Benedict Cumberbatch, Julia Roberts, Hugh Jackman, Jennifer Aniston, and Scarlett Johansson to name a few.

As far as movies go, TIFF's coveted People's Choice Award is often touted as bellwether for the Academy Awards. 

Last year's winner 12 Year's a Slave went on to win three Oscars, including for best picture.

The 39th film festival will be held Sept. 4 to 14.