CBC partners with celebrity TV gala to fight cancer

Written By Unknown on Rabu, 09 Juli 2014 | 22.19

CBC is joining forces with dozens of Canadian and U.S. broadcasters this fall to simultaneously air a star-studded cancer research telecast from Hollywood and – for the first time ever – Toronto.

Stand Up To Cancer Canada (SU2C Canada) airs Sept. 5 at 8 p.m. ET/PT, featuring well-known faces from the entertainment world in a special hour of commercial-free programming.

Oscar-winning actress Gwyneth Paltrow and Emmy-winning producer Joel Gallen are signed on to executive produce the Hollywood broadcast. 

Three previous SU2C television specials in the U.S. drew an extraordinary lineup of actors, recording artists and athletes, raising $261 million US for cancer research.

Stand Up To Cancer Canada

All funds pledged to SU2C by Canadians will be directed to fund the creation of Canadian-led research teams and awareness programs.

This year's telecast will feature cutaways to a live event in Toronto with film stars attending the Toronto International Film Festival.

The full list of attending celebrities will be released closer to the event. American actors Jesse Tyler Ferguson and Kyle MacLachlan were on hand Wednesday for the official announcement at the MaRS research facility in downtown Toronto.

Both men have participated in several SU2C events, each for personal reasons.

Jesse Tyler Ferguson and Kyle MacLachlan

Modern Family's Jesse Tyler Ferguson and Desperate Housewives' Kyle MacLachlan both work as SU2C Celebrity Ambassadors due to their personal connection with cancer. (Getty Images)

Jesse's husband, Justin, had Hodgkin's lymphoma and has been cancer-free since 2000. Kyle lost his mother to ovarian cancer in 1986.

Cancer is the leading cause of death in Canada and two out of five Canadians are expected to develop cancer in their lifetimes.

"CBC is privileged to participate in an event that encourages our country to band together to fight this disease, which affects so many Canadians," said Sally Catto, general manager of programming for CBC Television.

Major Canadian organizations including Genome Canada and the Canadian Institutes of Health Research are already collaborating with SU2C Canada to support cancer research and awareness.in the country.


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