Toronto rapper Drake and West Coast pop group Hedley lead the way with six nominations each for the upcoming 2014 MuchMusic Video Awards.

Vancouver hip hop artist SonReal is next with five nominations while Montreal rock outfit Arcade Fire and alternative R&B artist the Weeknd scored four nominations each.

Both previously announced performers Imagine Dragons and Lorde have two MMVA nominations each.

Additional first-time nominees include music innovator Pharrell Williams, Australian boy band 5 Seconds of Summer, plus Canadian artists July Talk, Keys N Krates, Magic and Thugli.

Hedley

West Coast group Hedley also leads the way with six nominations. (Photo Courtesy hedley.com)

Other multiple nominees include Sam Roberts Band, Avril Lavigne, Justin Bieber, City and Colour and Serena Ryder.

Reality TV personalities Kendall and Kylie Jenner will co-host the annual streetside bash, again to be held outside CTV
headquarters in downtown Toronto.

The 25th anniversary instalment of the MMVAs will air at 9 p.m. ET on Much, CTV and CTV GO.

Last year, East Coast rapper Classified and Drake were both multiple winners.