Game of Thrones piracy isn't hurting HBO's bottom line according to the network's president of programming, who called illegal downloading "a compliment." (Game Of Thrones / Facebook)HBO's Game of Thrones smashed multiple records Sunday night with the premiere of its hotly anticipated third season, but it's not the episode's network ratings that have people buzzing this week - it's the amount of times it has been pirated.Within 24 hours of airing on television, more than 1 million viewers had downloaded the episode illegally according to TorrentFreak, making the fantasy drama's season three premiere the most-pirated TV episode of all time.
It also broke the record for largest BitTorrent swarm ever, with more than 163,088 people sharing the file at once.
7.4 per cent of the people downloading Game of Thrones' season three premiere at the time were shown to be living in Canada. Only the U.S., the U.K. and Australia boasted more peers on this particular torrent.
"These are mind boggling numbers that we've never seen before," reported TorrentFreak, noting that the record was previously held by the season premiere of TV-show Heroes with 144,663 peer-to-peer downloaders in 2008.
The news of this record has come as little surprise to those who follow file sharing news, given that Game of Thrones was named the most illegally downloaded TV show of 2012 with a whopping 4.3 million downloads per episode on average.
Many have been shocked, however, by HBO executives' attitudes toward the behaviour.
"I probably shouldn't be saying this, but it is a compliment of sorts," said HBO programming president Michael Lombardo to Entertainment Weekly while speaking about the popularity of the show among digital pirates.
"The demand is there. And it certainly didn't negatively impact the DVD sales. [Piracy is] something that comes along with having a wildly successful show on a subscription network."
Despite the illegal downloading, Lombardo says the show is one of the network's top money-earners.
Indeed, DVD sales for the second season of Game of Thrones broke HBO records in February with 241,000 units sold in the first day alone.
"We obviously are a subscription service so as a general proposition so we try to stop piracy when we see it happen, particularly on a systematic basis when people are selling pirated versions," said Lombardo, adding for good measure that "No, we haven't sent out the Game of Thrones police."
Show director David Petrarca agreed during a panel discussion at the University of Western Australia, saying that shows like Game of Thrones thrive on "cultural buzz" and benefit from the social commentary they generate.
"That's how they survive," he said in February.
What is your attitude toward illegally downloading TV shows?
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